> Corporations are not filled with evil people, but people make perfectly rational, normal decisions based on their incentives that result in the emergent phenomenon of perceived malicious actions.

This rationalization is cope. All US Corporations making "normal" decisions all the time isn't casually obvious. I would say that wherever there is an opportunity to exploit the customer, they usually do at different levels of sophistication. This may mistakenly seem like fair play to someone who thinks a good UI is a good trade for allocated advertisement space, when it's literally social engineering.

Corporations make decisions that more frequently benefit them at the cost of some customer resource. Pair that with decisions rarely being rolled back (without financial incentive), you get a least-fair optimization over time. This is not normal by any stretch, as people expect a somewhat fair value proposition. Corporations aren't geared for that.