That's true, but it's seldom going to be the case that the account cancellation portion of the app is all on it's own. It's going to be built into the rest of the application, including the parts your happy customers are actually paying for. You're taking down a lot of the site.

And I don't know about others, but the one thing that's sure to make me cancel and never return is when a business tries to be a jerk about subscribers. I know one subscription service that when you try to cancel will instead ask you to pause. Except when you pause, the site will make the buttons to complete a sale begin disabled. Then 10 to 15 seconds later, the button enables. It only does this so that they can show you a request to resume your subscription. Nope. I immediately went and fully cancelled, and I haven't been back. I only intended to pause for a short time because I was unable to use the service at all for several weeks. Instead because they wanted to grasp onto every customer too tightly, and they lost me for good. They didn't respect me, so I don't want their product anymore.