>This is the time to ask what we can do about this, how do we stop it. How do we raise awareness among people, among law makers or people whose opinions matter to make Google take notice.

You and me don't get a vote on the Google board. The current government is not what I'd call fiercely pro-consumer. People say that money talks, but what's really in this season is tacky golden bribes; not an area where consumer advocates have a comparative advantage.

Raising awareness for a change that Google is already communicating widely and openly, is unlikely to scare Google very much.

If you want to take this seriously, it's going to need something beyond the usual token resistance that consists of angry social media posts.