There's nothing supernatural about Apple that meant only they could do something better than that shitty generation of devices. Remember, the portable consumer electronics market would certainly have other huge players if Apple hadn't existed to make the iPod. BlackBerry, Microsoft, and Sony come to mind. iPhone, based mainly on Apple's popularity from the iPod era, got a huge jump from that, and then the rush for native apps, which encourages consolidation, smothered every other company's competing devices (such as WebOS, BlackBerry 10, Windows Mobile) before they had a chance to compete.

To be honest, Android may have met a similar fate if Apple had been able to negotiate a non-exclusive contract with Cingular/AT&T. My understanding though was that they had to give exclusivity as a bargaining chip to get all the then-unthinkable concessions, as yeah, every phone was full of garbage bloatware and festooned with logos.