"The most important thing in the programming language is the name. A language will not succeed without a good name. I have recently invented a very good name and now I am looking for a suitable language." - Donald Knuth

Javascript was never a good name and if they weren't the defacto option to program the web, they would have never made it. I don't know why deno is so eager to get hold of the JS trademark when they have the perfect unencumbered name right there: denolang.

They don’t want to get hold of the trademark, they want to cancel it altogether. IMO it’s an important distinction