the value proposition of Intel's graphics division wasn't in the current generation gaming GPUs, it was the growth of talent internally that could target higher and higher end chips at a much lower price than Nvidia until they were knocking on the door of the A100/H200-class chips - the chips that Nvidia produces for $2k and then sells for $40k.

Not to mention, Intel having vertical integration gave Intel flexibility, customization, and some cost saving advantages that Nvidia didn't have as much of, Nvidia being a fabless designer who are themselves a customer of another for-profit fab (TSMC).

If TFA is true, this was an anticompetitive move by Nvidia to preemptively decapitate their biggest competitor in 2030's datacenter GPU market.