Ok cool.

But whats the vision of this? Where are they trying to take the customer?

I feel like this issue relates back to the origin of Google (search) in the first place. It was borne out of a technology in which the founders did not envision what it would become. It seems the firm just tries ideas and then tries to figure out where it goes - thats the culture. And unsurprisingly, yields a lot of failiures.

In contrast, Apples approach yields a much higher rate of success with less risk.

I feel the same about Firefox's vision, although I admit I haven't tried it. Often when I visit a place like chat.mistral.ai Firefox gives a weird popup that says something about "don't you wish you didn't have to open this in a tab?" Like is that their AI vision? Saving me a tab?