Network effects are difficult to replicate. You need lots of users to get a few solid consistent "content" creators. You need even more users to get the content that YOU like. So, it just amounts to having more users. Some might say it's impossible to replicate some existing social platform like X, and that may be true - but at the end of the day, you can vote with your attention and can contribute in ways you would like your space to be, so if you like say... log cabin content, then you can create it yourself and start amassing a log cabin enthusiast audience who will then start sharing their passion for log cabins.