The main concern when making maps is not philosophical but practical. The usual orientation responds to the simple fact that two thirds of Earth’s land is in the Northern hemisphere.

European and American maps place the Atlantic in the middle, because it minimises the distortions to those regions and makes them more visible. Asian maps put the Pacific in the middle for the same reason.

Reading the article, I am reminded of the medieval maps that put Jerusalem in the center, with Asia at the top and the Mediterranean flowing down from it. A spiritual map.

Perhaps what the article is describing is also a spiritual map in its own way.

https://en.wikipedia.org/wiki/T_and_O_map

>The usual orientation responds to the simple fact that two thirds of Earth’s land is in the Northern hemisphere.

Nope, just convention from the places that held cultural hegemony when our current map-making conventions were established.