As a huge fan of the engineering wizardry that is tldraw... this is a really inflexible pricing model. But it’s not an easy solve, either.

If you charge by MAU, that’s the Unity licensing debacle all over again. If you charge by seat actively coding with tldraw - that might just be one seat at a massive funded company. If you offer monthly plans, that’s more BD/account management overhead to prevent churn.

But how do you keep the product usable by a broad community of hobbyists who still may want to commercialize to cover their costs and risks? Not everything can be bring-your-own-token, but if you’re merchant of record, you’re doing so as a commercial entity.

And on the monthly point - “hey boss I made a thing but you’ll have to allocate $6k upfront” is very different from “hey boss I made a thing and we can pay monthly until we validate the ROI.” (And someone might be wearing both hats!)

At minimum, a well-fleshed-out “pre-funding sub-X-revenue startup” program would go a long way towards continuing to build community confidence. Those are good leads to be getting, too!