Relevant Black Mirror episode

https://www.youtube.com/watch?v=LNYzbHeRLkg

Ever since I saw that episode I've felt like it's inevitable that something like this will become commonplace. If I had a product like this that actually worked as imagined, and the full data pipeline was under my complete control, I could think of a dozen reasons why I'd want to use it. If we take it for granted that this is coming whether we want it or not (and I'm not saying we necessarily must, but it's worth pondering)... is there a way to design the technology, and cultivate new social norms, such that we end up with something that's a net positive rather than a dystopian panopticon? I haven't been able to answer this for myself, at least not yet.

(Even setting the social repercussions aside, though, Zuck/Meta being involved is a dealbreaker for me.)