> It's a cute "how do I reach these kids?" idea

But... which kids? Do we have a fundamental problem reaching kids who are interested in basketball? My kid had a period of being interested in dinosaurs, but I never felt the need to reframe everything in dinosaur-terms because of that. In fact, you kinda want them to broaden their horizons beyond dinosaurs?

The real challenges in education are elsewhere, and a lot of it has to do with socioeconomic status and bad influences early in life.

"a lot of it has to do with socioeconomic status and bad influences early in life."

Haha, you think most Googlers understand this? No chance.

This is why products like this fail, dead on arrival - the person leading the charge simply doesnt get it.

But hey go ahead and burn the cash of shareholders.