Yeah, viewer up maps need be updated.

It just needs to me moved not rotated if it's horizontal though, those are not so uncommon either as physical/tactile minature models or maps on podestals, tables or on the floor even in europe.

Einnorden used to be quite a thing with paper maps in the field.

The term Orientation even goes back further referencing to the era of T and O maps in occidental Europe where east was up and where the sun rises and also of significance to Christianity https://en.wikipedia.org/wiki/T_and_O_map

Then again nobody seems to notice the Manhattan grid is actually not north up.