More frequently connected to your friends, so more ads can be sold to you and them, and more data collected to sell to other advertisers / surveillance forces? Doesn't sound all the great to me..

If it was open source with zero tracking, I might consider it. As it is, HARD PASS.

for you, it's a "hard pass" (shout all you want.)

I've and many other people have found targeted ads to be good. ;)