> And at that scale, the console manufacturers want to squeeze every vendor as hard as they can... and Intel didn't see the need to engage in a bidding war with AMD that would have given them a sizable revenue but very little profit margin compared to selling Xeon CPUs to hyperscalers where Intel has much more leverage to command higher prices and thus higher margins.

And so that gave AMD an opening, and with that opening they got to experiment with designs, tailor a product, get experience and industrial marketshare, and they were able to continue to offer more and better products. Intel didn't just miss a mediocre business opportunity, they missed out on becoming a trusted partner for multiple generations, and they handed market to AMD that AMD used to be a better market competitor.

> and they handed market to AMD that AMD used to be a better market competitor.

AMD isn't precisely a market competitor. The server and business compute market is still firmly Intel and there isn't much evidence of that changing unless Apple drops M series SoCs to the wide open market which Apple won't do. Intel could probably release a raging dumpster fire and still go strong, oh wait, that's what they've been doing the last few years.

AMD is only a competitor in the lower end of the market, a market Intel has zero issue handing to AMD outright - partially because a viable AMD keeps the antitrust enforcers from breathing down their neck, but more because it drags down per-unit profit margins to engage in consoles and the lower rungs and niches.