in order for anything to become truly profitable its uniqueness must be quantified and integrated into existing power structures, it must be expressly oriented towards fulfilling the needs/desires of the largest amount of people for the least amount of expenditure. Profitability IS intrinsically distasteful. Market forces, online ecosystems etc, quickly strip away any idiosyncratic features present in a viral trend, they aggressively select for sticking power, everything tends toward uniformity. This is closely linked with the process of reification.