| ▲ | gempir 4 days ago | |
With the risk of sounding like a fanboy. LTT makes 9.2% of their revenue on In-Video Sponsors and 12.5% on Sponsored Projects (which are like full videos for a sponsor) I wouldn't call this the vast majority | ||
| ▲ | callamdelaney 4 days ago | parent | next [-] | |
A huge % of that overall revenue figure is their e-commerce business which will be relatively low margin. They are making roughly double in sponsored videos and sponsored projects than with adsense. It makese sense that some of that sponsor revenue is tied to youtube viewcounts. | ||
| ▲ | fishbacon 4 days ago | parent | prev [-] | |
If sponsored projects and in-video sponsor spots dried up because of low view count I feel like a +20% loss would be something they would feel on their bottomline? I suspect their business still requires that revenue. But my example could be better. Take any moderately sized youtube channel which has a sponsorship in each video. Maybe one of the gaming channels that figured this out? If they lose the sponsorships it would probably not be great for them. | ||