I guess, first, I'll caveat all this with: I have enough money to buy things.

I pay for YT premium because I put my money where my mouth is.

I also simply avoid content that has ads, and have ended up blocking a lot of sources from my news apps because of the ads-to-quality ratio not being worth it. I also don't try to get around paywalls. When I get a pop up that asks me to enable cookies to see the content, or subscribe, I just close the page and don't consume the content because I don't like the terms.

I tip because, even though I think the tipping system is entirely bullshit (and never got tips while working in fancy restaurant kitchens because there was no tip sharing), people deserve to make a living and me stiffing people on their tips is just me being shitty and not some grand revolutionary gesture against the system.

What I don't do is create my own terms on which to still consume the content/services I'm getting.

Also worth noting that absolutely none of this represents some endorsement of that companies like Google, Meta, etc do (in particular in the ads-based world).

I don't like ads, I don't like shitty JS. I don't like being "forced" (by norms) to tip.

I just agree to either paying for something (directly or indirectly), or not using the product.

And, maybe most of all, I don't believe that Google being shitty means I can be shitty. My ethics are mine, and they're not relative.