Ya sure, they have more sales volume. Doesn't mean they're better. Toyota tells more cars than Rolls Royce.

Top-shelf wireless earbuds aren't from Apple. Same for smart watches.

"better" is subjective. Competitors might offer advantages in a narrow scope, but clearly as an overall package, consumers think the Apple product is best since they choose to buy them over the alternatives.

Sells like a Toyota for the price of a Rolls Royce, kind of a win to me? And with a much better brand than Google or Facebook.