Why do you think they rebranded? They are chasing after Gen Z, brainwashing that clean slate.

"rebranding" takes more than saying "oh, now we are 'meta'" FB launched with great positive repetitional aura, but, at least to me, they have worn that away bit by bit over the years to the point where it becomes hard to earn back,.

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ethbr1 5 days ago | parent | next [-]

You'd be amazed how many <25s have no idea Meta owns Instagram and WhatsApp.

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dymk 5 days ago | parent | next [-]

The big “From Meta” at the bottom of the splash screen doesn’t tip people off?

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mcintyre1994 5 days ago | parent [-]

I suspect it’s more that they don’t know who Meta is and because it’s meaningless they don’t link the “From Meta” between the two apps, if they even use both of them.

	▲	ethbr1 5 days ago \| parent [-]
		The inability of most people to notice 11 fingers should have adjusted our estimate of the average person's attention to detail.

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pchristensen 5 days ago | parent | prev [-]

> 25s have no idea either!

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xnx 5 days ago | parent | prev [-]

> FB launched with great positive repetitional aura

As a site that ranked how hot girls were?

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mortenjorck 5 days ago | parent | next [-]

The vast majority of users knew nothing about Facebook‘s origins until The Social Network. In the mid-to-late 2000s, the perception was of simply a much better designed, much more exclusive alternative to Myspace.

Hard to imagine nearly two decades later, but for a brief moment in time, it was cool to be on Facebook.

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bigiain 5 days ago | parent [-]

> The vast majority of users knew nothing about Facebook‘s origins

They are all <checks notes>

"dumb fucks." -- Mark Zuckerberg, 2004 personal correspondence documented in https://www.theregister.com/2010/05/14/facebook_trust_dumb/

	▲	fkyoureadthedoc 5 days ago \| parent [-]
		Bro we get it. It's been done ad nauseam. It's now the equivalent of putting the dollar sign in Micro$oft. Probably the most relatable thing he's done anyway.

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brandall10 5 days ago | parent | prev | next [-]

To the larger public they were the opposite of that... a clean, uncluttered alternative to MySpace that had none of its social baggage, in spite of its DNA which was clearly unknown during the early phases of social media.

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vasco 5 days ago | parent | prev | next [-]

The most popular dating apps do basically the same now but since there's no leader board and they aren't side by side it's all good I guess. All the same except for the UX

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AvAn12 5 days ago | parent | prev [-]

Ok, I was trying to give as much benefit of the doubt as possible. You are 100% correct of course...

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metabagel 5 days ago | parent | prev [-]

They rebranded because Facebook is a limiting name for branching out into new markets. Clean slate is a bonus.