I think continuing to go for the classic Ray-Ban look is a mistake. I don't think this product is enticing to the Ray-Ban crowd at this point. Ray-Bans are for looking effortlessly cool, not maybe secretly filming people, it's a wolf in sheep's (bulging) clothing. I would go for more steampunk goggles. Get nerds and hobbyists really excited about it. Create a new lane.

I don't think these look like classic Ray-Bans. It looks like someone selected Wayfarers and then ran stroke path 30px. They're basically the clip art version of Ray-Bans.

Why are Ray-Ban doing this, is Meta paying them a boatload?

I'm not negative on the Meta glasses, I think a device like this is the future, even still this hurts Ray-Bans reputation in my eyes.

It's like if Rolex made a smart watch, the tech just doesn't mesh well with a "luxury" brand.

A version that is just plainly nerdy (and more comfortable) might not be a bad idea; maybe call it the developer version or something to avoid any association with fashion or luxury.