This makes sense in principle, but is not really what this is primarily about. Or at least I'm not aware of such excessive disparities, and haven't heard this being the primary angle.

Consider Charlie (penguinz0 / MoistCritikal). Hardly a techtuber. Despite this, he has seen a drop in computer-originating views to the tune of 1.4M (avg, eyeballed) -> 800K (avg, eyeballed): https://youtu.be/8FUJwXeuCGc?t=290

Lots of people use adblockers, sure, even those not terminally online and tech enthusiast. But to have nearly half the (computer-originating) views evaporate? https://backlinko.com/ad-blockers-users

Even from that perspective though, what would be the dominant effect then is the share of computer-originating views compared to other origins, rather than a disparity in adblock use habits for the given audience.

While I can't speak to anyone else, back when I did tech support as a job for the elderly, one of our policies was to always install uBlock Origin. Our docs even had warnings to remove ABP and similar stuff because they let ads through.

Speaking from a purely personal experience (both before and after that job), the moment you ask me to regularly fix a device for you, I'm going to install uBlock Origin on every major browser you have and finetune it for privacy (aka enable the anti-tracking lists - these days I'd probably also install consent-o-matic to get rid of cookie banners without agreeing to sell all personal data). 99% of the bizarre computer problems people run into is because they clicked on a malicious internet ad and now a ton of PUPs are installed, are probably mining out their personal information or are trying to sell their users on junk subscriptions (this not so entertainingly includes virus scanners, which are almost all perversions of their original selves).

An adblocker is just basic hygiene and allows for the discussion to be on that remaining 1%, which usually is more on boring corporate fuckery from either Apple or Microsoft or the remainder which are the real technical problems people have.

AdBlock is basic hygiene, and I imagine most people have one installed on their desktop these days if they're either barely technically literate or have a family member who is.

It seems pretty likely for well over half for a channel like that to use ad blockers.

Tech adjacent has similar levels of ad blocking as tech. If it's mostly people who internet a lot on a PC in your audience, expect a lot of ad blocking.

Back in the day a gaming forum I was part of revealed that 85% of users were ad-blocking. The forum had a few banner ads.

> But to have nearly half the (computer-originating) views evaporate?

I wonder on the other side why 50% of users would not take the few minutes to install an ad blocker.