Product placement ads can be the best kind when they’re done well. The catch is they take far more effort to weave naturally into content, and that limits the kinds of sponsorships you can accept.

The sweet spot is when it feels seamless, but too often creators overdo it and the result is hilariously awkward. Think of someone discussing, say, the dangers of mountain climbing, then suddenly blurting out: “And you know what else is dangerous? An unprotected connection. Which is why you need X VPN!”