You can go about tackling consumerism in many ways. I believe the way that makes the most sense is to start with the largest market. Make it better there, it'll set an example for the rest of the world. Because Americans pride themselves in being the leaders of the free world. Well, that leadership comes with responsibilities, and while yes anti-consumer practices aren't exclusive to US companies, by not being able to care less about their consumers the US is setting a terrible precedent, which we need to address as consumers.

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