Ad blocking and using the service only sends the message that the service with ads is bad, but the service without ads is acceptable.

Often this means "the way you've implemented ads is terrible enough that I went out of my way to block them" and sometimes it means "any and all ads are terrible and I don't want them"

There's nothing at all wrong with ad blocking. Someone who puts their content on the public internet has zero right to require me to view that content, or to control how much of it I see or how I choose to view it. If I want to block ads, or only watch the last 20 seconds, or watch the whole thing played backwards that's my business. This is equally true for websites where I'm free to decide what to download and how to display it in my browser.