I have participated in a company-wide meeting not that long ago and as a corporate veteran of sorts, I have never heard such a high amount of new corporate friendly neologisms in such a short amount of time. Corporate bingo would have been over 3 minutes flat. There is a part of me that is amused, because people saying those words clearly did not believe them ( delivery was very flat ), but it does make me question the future of our language.

My initial pet theory was that is going to be more uniform as a result, but now... I am not so certain.

I began in animation and shifted to gaming in 2001 where we encountered - against our stated goals of delivery - an audience rejecting both words and narratives (they thanked us yet we weren't at all going for this).

So a small team of us stuck together since and we've been unraveling, decrypting how that initial audience craving might work out as a next language.

In retrospect it now seems obvious, how the path led here, but then in 2001, it was a complete mystery.