> If someone were to revive such a movement or if some politicians were to attach themselves to it then I think it would be hugely popular.

Senator Elizabeth Warren's whole schtick was, and still is, pro-consumer. She practically built the Consumer Financial Protection Bureau with her own two hands. Sadly the CFPB has now been hamstrung by DOGE and the Trump admin; it's been stripped of much of its capacity to enforce its rules, conduct investigations and protect consumers.