| ▲ | cluckindan 5 days ago |
| Sounds like YT is trying to mobilize creators and influencers against adblocking. |
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| ▲ | reddalo 5 days ago | parent | next [-] |
| > against adblocking And extensions such as SponsorBlock [1], which help user skipping sponsored sections or useless intros in videos. [1] https://sponsor.ajay.app/ |
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| ▲ | MattBearman 5 days ago | parent [-] | | YouTube premium actually has its own version of sponsorblock called skip ahead, it works really well, so they’re not ideologically opposed to skipping sponsored segments | | |
| ▲ | xgulfie 5 days ago | parent | next [-] | | I guess it makes sense, they have no financial incentive to keep people from skipping sponsors, they don't make YouTube any money | |
| ▲ | humpty-d 5 days ago | parent | prev | next [-] | | That doesn't just target sponsor segments. It's for stuff commonly skipped. Like annoying parts of videos. Some video game guy I occasionally watching thinks he needs to sing for some reason, very useful for skipping those sections. | |
| ▲ | gloxkiqcza 5 days ago | parent | prev | next [-] | | I’m surprised they allow ads (sponsor segments) they get no cut from at all. | | |
| ▲ | Sanzig 5 days ago | parent | next [-] | | Sponsorships are the primary way YouTube creators make money. There aren't many things that could knock YouTube off its near-monopoly market position, but banning sponsorships is definitely one. Creators would revolt. | | |
| ▲ | izacus 5 days ago | parent [-] | | They pretty surely would not. | | |
| ▲ | xmprt 5 days ago | parent | next [-] | | Creators are already starting to build their own platforms for hosting videos and many of these are quite successful unlike prior iterations from 10 years ago. | | |
| ▲ | sebastiennight 5 days ago | parent [-] | | Do you have some examples? I am still a bit sore from my adventures as a creator on Viddler and Dailymotion. | | |
| ▲ | pyth0 5 days ago | parent | next [-] | | I would point to platforms like Curiosity Stream and Nebula, which are creator driven. Though I would not exactly call them Youtube replacements, as they are more just platforms designed for supporting specific creators more directly (akin to Patreon). These platforms are often advertised as in-video sponsorships, so going back to the original point, I do think creators would be very vocal if such ads were banned. | |
| ▲ | weberer 4 days ago | parent | prev [-] | | Kick is one that's been poaching big names lately. I've also seen people starting to stream on X and Rumble. |
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| ▲ | realusername 4 days ago | parent | prev [-] | | They wouldn't have a choice, your average big youtube channel earns 95% of their revenue from sponsorship. It would either be trying a revolt or stop youtube. |
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| ▲ | anon1395 5 days ago | parent | prev [-] | | Why would they not allow them? |
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| ▲ | SoftTalker 5 days ago | parent | prev | next [-] | | Yes, I discovered this recently and it's nice. I presume they are not opposed to it because it's not costing them any lost revenue. | |
| ▲ | disiplus 5 days ago | parent | prev | next [-] | | Where ? Like I have sponsor block on a desktop but on my pixel I don't have it and would like to have the option. Have the yt premium but don't see the option to skip sponsors. | | |
| ▲ | Andrex 5 days ago | parent | next [-] | | If you double tap to skip 10 seconds during an ad read, it should appear as a button in the bottom right. It does not pop up proactively. It's algorithmically-based on which parts of the video get skipped most often by viewers. | |
| ▲ | celsoazevedo 5 days ago | parent | prev | next [-] | | Firefox for Android supports desktop extensions, including Sponsor Block and uBlock Origin. There's also Tubular, a YouTube client and fork of NewPipe with Sponsor Block built-in. If you don't mind installing apks from outside the Play Store: https://github.com/polymorphicshade/Tubular | |
| ▲ | reddalo 4 days ago | parent | prev [-] | | There's a famous mod for the YouTube app called Re-Vanced. It adds support for SponsorBlock, removes Shorts, etc. |
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| ▲ | delecti 5 days ago | parent | prev | next [-] | | I've got Youtube premium and have never noticed that popping up. Is this platform or browser dependent? Is it only on some videos? | | |
| ▲ | Wohlf 5 days ago | parent | next [-] | | It isn't automatic for me unless I try to skip a sponsored segment myself, then it will kick in and skip me to the end of that segment with a popup above the scroll bar saying they did so. | |
| ▲ | bogtog 5 days ago | parent | prev | next [-] | | Might just be the channels you're viewing. This video should have a "Jump ahead" appear around 0:19: https://www.youtube.com/watch?v=rs5PfanIkC0&t=1s | |
| ▲ | SchemaLoad 5 days ago | parent | prev [-] | | On the TV app, if you hit the forward button it instantly skips over the entire "commonly skipped section". |
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| ▲ | whatevertrevor 5 days ago | parent | prev | next [-] | | That's a feature that learns commonly skipped over sections, ads or otherwise. | |
| ▲ | paxys 5 days ago | parent | prev | next [-] | | Plus it works on mobile and TVs. | |
| ▲ | brokenmachine 4 days ago | parent | prev [-] | | Yes, they really dgaf about the creators. Another example of that is their ridiculous strike system. Look at what happened to Gamersnexus recently. | | |
| ▲ | wombarly 4 days ago | parent [-] | | How is this in a way related to that or not gaf about creators? I pay €14/mo to not have ads on YouTube. It's good they have the skip feature for those sponsor segments, since they're just embedded ads. Creators still benefit as my view has a higher $. Well... not anymore I suppose with the view attribution endpoint being blocked by my adblock. | | |
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| ▲ | avian 5 days ago | parent | prev | next [-] |
| I don't think YouTube needed to do anything. The change influenced creators' bottom line so they are motivated on their own to mobilize their viewers against this change. |
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| ▲ | cluckindan 5 days ago | parent [-] | | It was YT that changed the ad delivery mechanism to prevent view counting, not adblockers. | | |
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| ▲ | marcosscriven 5 days ago | parent | prev | next [-] |
| This was my exact thought when I read about it. YouTube clearly has a record of what I’ve watched, because it’s in my watch history. What they are missing is proof I’ve watched the ads - which I haven’t. |
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| ▲ | natebc 5 days ago | parent [-] | | They may in fact not know what you watched. I was having an issue with my youtube recommendations becoming generic to the point of irrelevance, when i went and looked at my watch history and it hadn't been updated in MONTHS despite me watching youtube daily. Turns out that pi-hole was blocking the endpoint that records the watch history! IIRC allowing queries for something like s.youtube.com made my watch history start working. I agree that they should know w/o all this client based nonsense but :shrug:. They don't, somehow! |
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| ▲ | tomrod 5 days ago | parent | prev | next [-] |
| Morally indefensible. Adblockers are used as a response to Google externalizing/ignoring the cost of proper ad platform curation. |
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| ▲ | mustyoshi 5 days ago | parent | prev | next [-] |
| Ads are how they get paid until they're big enough for alternative revenue generation. |
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| ▲ | zelphirkalt 5 days ago | parent [-] | | This actually hints at a way out of the YouTube monopoly. Make creators' business model no longer work on YouTube, by blocking the tracking. Make it so that creators are forced to go to other, paid video platforms, instead of them feeding the YouTube monopoly. This might temporarily lead to a collapse in video creator business, but in the long run might result in more viable businesses for creators, without them having to push shit onto their viewers. Make videos and enjoy them being seen, or make paid content and have people pay for that, but don't try to shoehorn it into viewing videos that are accessible for anyone running a Youtube search. |
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| ▲ | alkonaut 5 days ago | parent | prev [-] |
| Sounds fair? Both creators and YouTube have the same goal of having people watch ads (or pay not to). |
