But are really this many users actively using ad blockers? Presumably, a lot of users are on mobile devices where they are using the native app that doesn't even support this. If we subtract them, then a significant share of users on browser would have to be using EasyList.

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Workaccount2 5 days ago | parent | next [-]

Something like ~30% of desktop users use ad-block.

If you are tech or tech-adjacent content, it can double or triple that.

	▲	geerlingguy 5 days ago \| parent [-]
		40-50% of desktop users on my channel, heh. I don't hold it against anyone. YouTube's ads are horrible, and overstuffed into videos. I use premium and know not everyone can afford it, but one concern I have is premium views are also not counted if someone still uses the adblocker while logged into YouTube premium. (So you miss out on the view and on that extra bit of premium revenue).

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Eji1700 5 days ago | parent | prev | next [-]

I would suspect it affects specific channels more than others. Obviously smaller tech channels are probably hit the hardest % wise

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PeterisP 5 days ago | parent | prev | next [-]

One report (https://www.theregister.com/2024/03/27/america_ad_blocker/) indicated that more than half of Americans use an ad blocker.

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charcircuit 5 days ago | parent | prev | next [-]

The view drop only happened for desktop views.

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miyuru 5 days ago | parent | prev | next [-]

Firefox on Android supports uBlock Origin.

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drnick1 5 days ago | parent | prev [-]

"a lot of users are on mobile devices where they are using the native app that doesn't even support this."

Laughs in NewPipe.

	▲	xandrius 5 days ago \| parent [-]
		Laughs in patched YT.