Why would most creators be pro ad blocking in the first place? Don’t most of them want to earn money via advertising?

That isn't clear. Some earn money from ads of various forms. Some earn money from patreon like things and the youtube views are loss leaders. Most are not earning enough money from ads to care (generally 0, but sometimes a few bucks).

Even if you earn money from ads, view count is only a proxy at best. Youtube seems to track ads seen not view count (payments from youtube have not changed). Other ads track effectiveness of the ad, and viewcount is only a proxy - if youtube changes the count it means that the constant applied to viewcount in the formula changes but otherwise the payment is the same.

Thus if you get significant money from YouTube adds you care about ad blocking. None of the others need to care (they might, but it could go either way how they feel)

	▲	PaulHoule 5 days ago \| parent [-]
		What videos you see on YouTube really varies from one person to another: I have one browser where it shows me predominantly videos with titles like "Why Brand X has lost it's way" or "Why the Y industry is broken" where X could be a fast food chain or a game studio and Y could be housing, video games, private equity, etc. That kind of creator expresses a lot of negativity towards YouTube, as X is frequently "YouTube" or "Google" and Y is "Big Tech", "Social Media", etc.

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cogman10 5 days ago | parent | prev | next [-]

Because most creators use the internet and have experienced the internet with ads.

I imagine most don't think about ads seriously, they think about youtube and sponsor revenue.

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lotsofpulp 5 days ago | parent [-]

Isn’t sponsor revenue ad revenue? And I would expect most creators to be smart enough to realize that the money they get from Youtube will be at least loosely related to the ad revenue Youtube can earn from whatever the creator made.

	▲	cogman10 5 days ago \| parent [-]
		> Isn’t sponsor revenue ad revenue? It is, but it's functionally different because the content creator you are watching is both directly getting that revenue and often doing the testimonial for you. They have an incentive to avoid being annoying about the ad as it reflects bad on them if they go nuts. It's also usually a lot easier to skip. It doesn't capture your video playback and force watching. The money you get from youtube make things ambiguous. Especially if someone is watching your stream with youtube premium.

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pseudalopex 5 days ago | parent | prev [-]

Pro and expressly anti are not the only positions. Some were indifferent because their income from YouTube ads was much less than their income from sponsorships or subscriptions. But view counts affect sponsorship income. Some said blocking ads hurt them but they couldn't blame people when ads included scams. And so on.