I don't want to be locked into Apple's ecosystem so they are not an option for me. For others, Apple are in a different league to the rest of the industry with their level of product integration, design, supply chain control etc.

Entry level Apple products can overlap with Frameworks in price but are spec-wise in a very different category. This is very apparent with similarly priced plastic Framework 12 with a 13th gen i5 and entry level Macbook Air. They have hugely different build quality, performance and battery life, all wins to Apple.

A $400 laptop might be worse for sustainability but if you are buying a computer for your kids for school it still makes sense for many people to buy something cheap and cheerful and upgrade in a few years than try and buy for life, at least on the non-Apple side of things. Many people, financially, don't have a choice. Apple devices have tended to have long usable lifetimes in the past but who knows if that will continue.

I hope Framework can help change the industry but they need sustainable margins on low volume manufacturing and supporting them on their mission requires a willingness to look beyond straightforward price/performance comparisons. It is hard to make a general recommendation of Framework products but if you are like me and use Linux and value repairability I think their 13" is still a solid choice.

Macbooks tend to last forever. I've had a Macbook Air last 10+ years. I don't see why Apple Silicon Macbooks won't considering how fast they are.

Also, Macs tend to get resold over and over again so they contribute to sustainability that way.