Back in the early 2000s, there were gaming magazines — notably Incite and PC Accelerator — that tried to inject "babes" and other lad mag content into a publication ostensibly about video games. I sniffed this out for the pandering it was. Not only was it needless noise, but it detracted from the video game content. In the 2000s, gaming was largely done by kids and young adults with not much money, who needed guidance on which games to buy since they couldn't afford to get very many. So some semblance of detailed evaluation and a critical eye were necessary, even if gaming mags were nowhere near objective even way back when. Making your entire magazine look like an energy drink ad, with tits splashed on every other page, meant you weren't even pretending to take your ostensible subject matter seriously.