> Except it’s 24-100 mm.

I guess the proper claim would be to say that it has three prime lenses at 13mm, 24mm, and 100mm equivalents. The larger sensors in the 13mm and 100mm cameras, along with improvements in processing, should make for a significant upgrade over my current iPhone.

I agree that Apple's "optical quality" claims are BS. I was actually so confused initially by the claim that I had to do some research to figure out if they are doing anything special to claim "optical quality" zoom on a fixed lens. There is some computational photography going on that may muddy the waters a bit, but I'd definitely still call it a digital zoom.

That being said, the 48MP sensors do provide some latitude for cropping that wasn't available in the older 12 MP sensors. A very charitable reading would be that this "8 pro lenses in one" claim, all of which match the "optical quality" of the previous generation of sensors is the simplest way that Apple's marketing team could describe the increased versality to regular users without resorting to jargon that only photographers would understand. But still... it feels like false advertising to me.

Regarding the design - I actually view the orange color as being a nod to the Apple Watch Ultra and its orange accents. My impression is that they are going with a more rugged, masculine look with the iPhone 17 Pro. The "PRO" lettering almost feels like something you'd see in an ad for a pickup truck. This is in contrast to the more elegant, feminine look for the iPhone Air. I think this differentiation could actually be a successful strategy for Apple, and I also think that one reason that most of the tech reviewers and commenters on HN don't see the point of the Air is because that demographic tends to be largely male.