>First people claimed that the free market will always give the consumer what they want.

That was maybe true at the time of Adam Smith for something like chocolates or bags of cheaper rice, or shirts and socks and bricks.

For things that take tens of billions to design, code for, build, and support, like smartphones and their OSes, there are just a few players (only two that mater for smartphone OSes), and there are huge barriers to entry even ignoring any rules and regulations you have to adhere to, but even more so with those in mind too.

So you get what the players give you, and that's it.