something like 63% of sellers on Amazon are Chinese front companies. They often use random strings of letters for brand names to easily register trademarks. This practice allows them to bypass stricter naming regulations and flood the market with products that can be difficult to distinguish from one another.

to be clear, much of this is an Amazon rule, and branding is meaningless if you sponsor items to be searched; most people DGAF about things like plastic containers or cellphone cases and are happy to buy whatever