Straight face read on client-value.pdf here.

It seems to be describing a series of high-end sales calls, in the form of a management consulting engagement, with the question of, "How can I send IBM more business, and can you help me make slide decks to pitch this idea internally?"

That's not necessarily bad. You could do a lot worse on vendors or consultants.

(And what's the saying? "Nobody ever got fired for hitching their wagon to an IBM sales team.")