Apple is not Apple since a long time.

What you're using is NeXT.

NeXTStep, NeXTSTATION, etc.

Apple machines ended when Steve Jobs re-joined Apple. After he did that, he rebranded NeXT as Apple. Jobs took the policy, target audience, configurability, whole company culture from NeXT.

If it wasn't for this, Apple would probably go bankrupt, so it's not like there was some other choice.

It is what it is.