I swear we get these articles every single year. I tried to read this but it lost me pretty quickly. Apparently the 'sob stories' where Apple Watch is shown to have literally saved peoples lives are just a 'marketing tactic'. And AirPods, arguable the most widely popular and innovative product in Apple's recent history is 'wasteful'. Given the popularity of the Watch and AirPods it seems like it's the author that has lost alignment with society and now Apple losing it's alignment with him.