Companies owe their livelihoods to their customers. If they do stupid shit and annoy those customers they lose money and potentially kill the business.

There is a long list of companies which have done themselves serious financial harm, or even slit their own throats by failing to understand how Customer World works.

No one is too big to fail. Especially in computing. There's also a long list of companies which looked like permanent fixtures for a while and were dead a few years later.

As for Apple - I have a busy lock screen, and I can no longer read the time because the big numbers are too thin and the refraction effect makes them impossible to read.

Rookie, stupid error. Just embarrassing.

Fwiw, if you go into settings -> Wallpaper on iOS, you can change the font and the font size of the time on the lockscreen, if that's your beef.