I’m always blown away, when someone shows me something on their phone, let’s see a photo or something, and during the brief demo, I see an on slot of random notifications popping up. Retailers, email, promotions, etc..

Like seriously? I completely blew my mind. I think I basically have just iMessage and calendar.

And, far as I can tell, that's the vast majority of users. Like, most people live like this. I think they don't know how to disable that shitshow (or even that it's possible) and have just learned to live with it. And we wonder why everything's shit.