I mean if we were talking about Cheetos or Coca, I’d agree with you, but we live in a Duopoly on both Mobile, Desktop and the web. If you’re an adult, you’ve been living in their ecosystem for years. It’s kind if hard to not be emotionally invested in something you use all day for your work and/or personal life.

> It’s kind if hard to not be emotionally invested in something you use all day for your work and/or personal life.

I think the vast majority of people manage not to care at all, so that emotional investment isn't as essential as you may believe.