> it’s a company that I feel has lost its alignment with me and other long-time Apple users and customers.

I have been forced, for professional reasons, to use Apple laptops for close to 10 years of my professional career, about half of which was actually spent being a full time employee of Apple itself (and absolutely not by choice, M&A + golden handcuffs type situation).

They never, ever, did care about their customers other than ensuring that all of their products had an inescapable vendor lock-in built-in (and that is both and insider view and that of someone who had no choice but to be a user because my next employer after Apple was an effing osx-only shop)

They are most excellent at pretending that they care though, I'll give them that.