The problem is there aren't enough people buying mini phones to make it worthwhile to Apple. But that's only if they keep a mini around permanently.

However if Apple released a new iPhone mini model every fourth year, I'd wager these would be like a McRib-style smash hit sales event, compressing the comparatively small mini-enthusiast audience into a time-limited buying window. It would also trigger FOMO at a time when many people are increasingly willing to delay upgrades for 5+ years.

This is a brilliant idea, I really hope somebody on the iPhone 18 design team reads it. I think there’s a huge pent up demand for a mini model, many of us would pay more for it than the large versions.

This is what I'm banking on. I really want a new mini next year.