The submitted title was "Ghost Kitchens Are Dying. Here's the $15B Lesson Every Restaurateur Must Learn."

Since "Here's the $15B Lesson Every Restaurateur Must Learn" is obvious linkbait—I would even say shameless linkbait—this seems like a perfectly standard title edit to me.

From https://news.ycombinator.com/newsguidelines.html: "Please use the original title, unless it is misleading or linkbait"