Complain about feeling ripped off? Absolutely. I don't buy chips much, but skin care products are the worst offenders, with both the box and the container inside having extra space to make it look like more product than it has. I don't make complaining about this my whole identity, but I have complained about items with excessive amount of air in the container whenever I've received one.

I was asking specifically about chips and the like. I've seen that shit you mention in creams and pastes and other stuff like that and yeah, that's definitely deceitful and nobody likes that. That said, for me it's not about getting ripped off, but about making it difficult to tell when I'm about to run out, especially if it's some specialty product that I have to go out of my way to get.