Mcdonalds is really good. Even if the cost is an extra few pounds and increased chance of getting cancer.

If Mcdonalds starts taking a backseat, it’ll because its no longer really good. And, to be fair: I’ve started to see this happen. Mcdonalds & Coca-Cola have totally taken over the food industry world, and they’ve proven to make quite poor nutritional decisions. All great empires are destroyed from the inside, not out, and I think its possible Coca cola could do this to Mcdonalds. But also even as Coca-Cola seppukus itself, people will likely just fallback to Mcdonalds on Pepsi (or, there’s Pepsi Zero Sugar that’s I think still under development, but might end up being big).