It always seemed quite cringe to me. A use it once and "Ehh I guess it works and is cool, sure" and then never touch it again sort of feature.

Other than old people that always send gifs on Facebook and children who this is probably one of the only AI art things they have access too, idk who else uses this.

If one tech giant has it then they need to too for feature parity. Not a whole lot of use cases for generative AI for the masses, so if someone comes up with one, gotta copy!