Re: “Sob stories” it’s easy to cynically dismiss this as just another marketing ploy, but I see two other ways to see it.

1. It’s primarily for the people at Apple and their partner manufacturers to realize and be reminded of the value of the work that they do.

2. It’s a message to the broader tech community that if you’re going to copy most of what we do, here’s a few that actually save lives.

Now will it sell more watches… probably. Is it a net positive? I think so.

OpenAI did the same thing in the GPT-5 launch. https://youtu.be/0Uu_VJeVVfo?t=2079