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daemonologist 17 hours ago

The title is appropriate, in that it feels to me that most of the awe has gone out of these products/keynotes. This is maybe down more to the maturity of the category(/ies) than any fault of Apple's though. Perhaps they can be blamed for failing to introduce exciting products in new categories.

I do find that wireless earbuds actually last much longer than the wired variety, despite the non-replaceable batteries. Back in the day I went through one or two sets of earbuds a year because the wire failed internally, whereas I've only had two TWS pairs in ~six years (admittedly, it was the battery that became a problem in the first set). There's undoubtedly a lot more e-waste gubbins in each though.

avidiax 17 hours ago | parent | next [-]

Apple is a hostage of its own marketing.

A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

A convertible Macbook Air with a touch screen? It would be sold out.

Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.

A best-in-class TV powered by Apple TV? Would probably sell well.

But all of these products would cannibalize sales of some other expensive iDevice.

epistasis 16 hours ago | parent | next [-]

> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

The number of people who might actually like this is very tiny. Most of them do product reviews. But their audience is not going to care. Think about your older uncle. Your niece in her 20s who loves to paint and read but doesn't want to replace hardware. That's what most people are like.

Those are the people who Jobs focused on impressing and enabling to do things they wouldn't do otherwise. That is the focus that has been lost without Jobs, IMHO, and it's the focus that makes the products better for people who want to get the most out of their products per unit of time invested in learning how to use it.

keithxm23 an hour ago | parent | next [-]

I've owned several Nokia phones in the early 2000s. It was dead simple to replace a battery. My 70 year old aunt who is a tailor by trade knew how to pop out the back, and insert a new battery. There's absolutely no reason a screen replacement can be made as simple. The Fairphone series has already achieved this for screen-replacements (albeit with a bit more difficulty than a simple battery replacement.)

Even if the majority of people are unable to do these part-replacements themselves, it is still a massive improvement to make them easy to perform. The reduction in expertise required to perform these replacements would significantly reduce the cost of these operations while simultaneously reducing e-waste.

ssl-3 16 hours ago | parent | prev | next [-]

I am thinking about my older uncle and my niece in her 20s. They're smart-enough people, and they're quite aware that a modern phone can be very expensive to fix.

In particular, I'm thinking that I (a person of reasonable technical skill) would love to help them out by changing the designed-to-be-swapped screen on the phone they dropped instead of them paying someone else to conduct surgery on it.

epistasis 15 hours ago | parent | next [-]

How many people do you know who want to change their own oil in their car? This is a frequent, required maintenance. Yet I can't think of a single car that advertises its ability to be maintained by somebody without special tools. The only people who change their own oil would have the skills to change an iPhone screen.

I have changed the battery on two iPhones on my own, and replaced one screen on my own. I've also once had one of those little shops do it, quickly and cheaply. I only did it on my own because I wanted to see how difficult it was. The savings in money and extra time was completely wasted other than for the entertainment value of changing it.

The slice of people who get entertainment value out of changing their screens, yet does not have the skills to do it on a current iPhone, must be quite small. Surely less than 10% of the population, for a "feature" that has easy alternatives of paying somebody $20-$30.

bigstrat2003 15 hours ago | parent | next [-]

> How many people do you know who want to change their own oil in their car? This is a frequent, required maintenance. Yet I can't think of a single car that advertises its ability to be maintained by somebody without special tools.

Those are two very different topics. Sure, cars don't advertise their ability to be maintained without special tools. But I also know a lot of people who do in fact want to change the oil in their own car (because it's not hard, and much cheaper once you have the tools).

wkat4242 13 hours ago | parent | prev | next [-]

Yeah most people will get it done but if it's actually built to be repairable those little shops can do it better and cheaper.

Big bonus points for making spare parts available without all the BS strings attached that apple currently has.

ssl-3 15 hours ago | parent | prev [-]

Of course they don't advertise it: Most cars are dead-nuts simple to change the oil on.

If changing the screen of a phone were as simple as changing the oil in a Honda is, then none of this conversation would have to happen.

dboreham 12 hours ago | parent [-]

Changing the windscreen|windshield might be a better comparison.

Gigachad 16 hours ago | parent | prev [-]

The price of replacing the screen is mostly the part itself. It’s extremely easy for any random shopping center phone store to replace in like 5 minutes. But the part itself costs more than an old phone is even worth.

SoftTalker 15 hours ago | parent [-]

Every time a family member has had a cracked iPhone screen replaced it has never really worked properly again. It may be easy but it’s apparently not easy to do it well.

Gigachad 15 hours ago | parent | next [-]

That's because most of the screens on the market are fake and significantly lower quality than the genuine ones.

arcanemachiner 15 hours ago | parent | prev [-]

Did they get it replaced by Apple, or some guy in a mall kiosk?

ambrose2 14 hours ago | parent [-]

My mom got her battery replaced at an Apple Store and the process broke the phones ability to connect to the internet or the cellular network. They ended up replacing the phone.

raw_anon_1111 14 hours ago | parent [-]

I fail to see the issue. Apple broke the phone during a repair and replaced it I assume for free.

StopDisinfo910 13 hours ago | parent [-]

Something to last a couple of hours became a change of phone with a mandatory round trip to Apple. Apple themselves are sometimes not able to properly repair their own allegedly repairable phone.

I see a lot of issues here personally.

khamidou 16 hours ago | parent | prev | next [-]

Unclear – I assume many in their audience also break their phones somewhat regularly, they'd probably appreciate not having to drop $99 or even more abroad for a battery replacement.

hamdingers 15 hours ago | parent [-]

Users who break their phone regularly are not breaking the battery.

haijo2 16 hours ago | parent | prev [-]

spot on

raw_anon_1111 15 hours ago | parent | prev | next [-]

And this is why you shouldn’t listen to the “less space than Nomad. No Wireless. Lame” tech crowd [1].

A TV is bulky, race to the bottom commodity that is only replaced every 5-8 years.

> Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.

I don’t think Apple has any issue selling AirPods. But honestly, I do like my $70 Beat Flex for traveling. I don’t have to worry about them falling out of my ears and between the seats on flights and the double flange ear tips block noise better than AirPods Pro.

I’ve had touch screen convertible Dells. I never used the touch screen. They are bulky, the screen ratio is off either way compared to an iPad. On the other hand, my wife now uses an iPad Air 13 inch with a regular old cheap Bluetooth keyboard and mouse and she loves it. Her x86 MacBook Air was getting long in the tooth.

This is before the newest OS with real windows.

[1] or more relevant to the HN crowd “For a Linux user, you can already build such a system yourself quite trivially by getting an FTP account, mounting it locally with curlftpfs, and then using SVN or CVS on the mounted filesystem. From Windows or Mac, this FTP account could be accessed through built-in software.”

socalgal2 13 hours ago | parent | next [-]

> A TV is bulky, race to the bottom commodity that is only replaced every 5-8 years.

True but, can't you kind of say the same about phones? My sister buys Moto-G's. They cost her $120. Apple charges more. They make their own market. I don't know how much I'd be willing the pay but I feel like I'd pay for an 65" Apple TV. Sony, LG, Samsung, Roku, TCL, all make crap TVs that want to spy on you. They are almost universally underpowered for their apps and OS and are all jank AF. i have an AppleTV plugged into my Sony and a few times a month I bump the bad remote and it switched to Google TV and tries to get me to sign in so it can serve ads at me.

The market for an apple branded TV might not be the same size as phones but I suspect it's big enough to become 5% of their profit.

Who would have guess headphones would do so well before they did so well?

vineyardmike 11 hours ago | parent [-]

> True but, can't you kind of say the same about phones?

No, at least not at the flagship $1k+ market Apple competes in. Maybe for $120 motos, but apple is competing in an entirely different market segment. They're absolutely not commodities - apple charges a premium with strong margins and a differentiated product. They have regulars who upgrade (bi-)yearly, regardless of the features and price and necessity. They literally have a subscription program for iPhones.

> The market for an apple branded TV...

They already have the most profitable part of the TV market. They sell an expensive add-on to TVs that offer over-the-top subscriptions and software services. The remaining panel is sold nearly at-cost on the assumption that the underpowered processor inside will serve you ads instead. They're expensive to ship, tough to stock, and high-end ones worth selling are a niche market.

Apple sells computer monitors, which are pretty close to TVs in terms of "commodity" status, and the products are like 2x the cost of their closest competitor spec wise. That should be a clear indicator on the potential and costs for even bigger screens.

> Who would have guess headphones would do so well before they did so well?

Well, they bought beats who certainly helped prove the market for headphones expensive headphones from a recognizable brand (to say nothing of Bose, Sony, etc who had sold headphones for a generation prior).

pjmlp 11 hours ago | parent | prev [-]

No, a TV is replaced when it dies, regardless of the years, all of my are older than 10 years.

Same applies to everything else electronic that I own.

CobrastanJorji 16 hours ago | parent | prev | next [-]

I get your other examples, but a best-in-class TV seems like it'd be pretty good for Apple. It's an Apple TV device that's jammed into a television and doesn't come out, plus a premium price. Seems like it'd work out great. And everybody else buys the 'Apple TV 4K' standalone doohickey and plugs it into their regular TV.

avidiax 16 hours ago | parent [-]

Would would buy an Apple Cinema Display if you could buy a color-accurate TV?

CobrastanJorji 12 hours ago | parent [-]

Different markets. An Apple Cinema Display is a 32" screen, which is a big monitor but a small television.

nemothekid 15 hours ago | parent | prev | next [-]

1. All these devices would sell out, because these are all of Apple's best sellers. I'm willing to bet a replacable battery iPhone will sell as much as the iPhone 6e. Replacable batteries aren't a strong feature.

2. "Current Apple Product" + "My own personal tweak" isn't a product strategy. "A convertible Macbook Air with a touch screen?" wouldn't move the needle sales wise, and would just be a headache for developers. If, for some strange reason, you need a 19inch touch screen, the iPad pro already exists and has better developer support.

Most Apple products are locally maximized. The last great new Apple product was the AirPods in 2016. Neither the Apple Watch or Apple Vision Pro seems like they will define a new product space.

Animats 16 hours ago | parent | prev | next [-]

> modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

Go the other way. Hermetically sealed, no connectors, inductive charging, rugged, with a solid state battery that will outlive the rest of the phone. Solid state batteries are more expensive, but that's a cost issue for car-sized batteries, not phone-sized batteries for US$1000 phones.

Samsung expects to have 20-year battery life in 2026.

15 hours ago | parent | prev | next [-]
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sbuk 10 hours ago | parent | prev | next [-]

> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

The same was said about a smaller iPhone. They made it and sales were lacklustre. I know a few people that lament it, but sale's don't lie...

wkat4242 10 hours ago | parent | prev | next [-]

A thicker phone with more battery life would be amazing tbh. The whole industry is focusing on thinness too much.

astrange 15 hours ago | parent | prev | next [-]

Apple doesn't care about self-cannibalization. That's how you stay alive and avoid innovator's dilemma.

All of your solutions are bulky and difficult to manufacture compared to current products though.

xadhominemx 15 hours ago | parent | prev | next [-]

“A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it?”

Definitely not! This would be an inferior product in almost every respect for 95% of customers.

socalgal2 13 hours ago | parent [-]

> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it

This is a false choice. There are thinner phones that have replacable batteries already.

blitzar 11 hours ago | parent | prev | next [-]

100% disagree - they all sound like terrible products for various reasons. Apple will probably try and make some of them at some point.

They product they won't make ... the $400 iPhone.

avidiax 10 hours ago | parent | next [-]

> $400 iPhone.

A $600 plastic MacBook air with 4x usb-c.

A $300 cross between the Mac Mini and an Apple TV

A fairly priced computer monitor.

fkyoureadthedoc 4 hours ago | parent | prev [-]

> $400 iPhone

iPhone SE was around for ages

ceejayoz 16 hours ago | parent | prev | next [-]

> A modular iphone that has an easy to replace battery, easy to replace screen and is maybe 2mm thicker to account for it? That would be a sellout.

And probably a regression on the waterproofing efforts they've made over the last decade. If you're gonna make it thicker, just put a bigger battery in.

eastbound 9 hours ago | parent | prev | next [-]

> Neckband-style airpods with all-day battery life? Might not sell out, but would be popular.

I didn’t know that it was exactly what I needed.

bigglywiggler 14 hours ago | parent | prev [-]

This is a perfectly HN style misunderstanding of what Apple actually is and does.

An iPhone doesn't need replaceable battery or an easier to replace screen, there are other phones that have these features and anyone is very welcome to buy them. Moreover, the screen is really not that hard to replace and you can charge any phone off a powerbank, you can even have a special magsafe powerbank that you carry in a bag. A 3rd gen SE (relatively crappy for an iPhone) can charge up to 50% in half an hour if your wall block outputs more than 20w. The point of an iPhone is that it's powerful enough to do pretty much anything that anyone needs and has software that's good enough to the point that it doesn't need some shitty skin over it. It's also supposed to be consistent with your other apple devices and supported for absurd amounts of time in comparison to the competition.

Touchscreen on laptops is shit, I'm not interested in fatiguing my shoulders while I work for a 0.01% usability benefit in some niche scenarios. It's a gimmick, nobody actually needs it. My current gen MBAir lasts literally days on battery. If you want a touchscreen Apple product with a keyboard then iPads are right there. They exist. The trackpad on any macbook virtually eliminates the need for a touchscreen and that's why they're the best trackpads on any laptop.

Airpods are the breakthrough product that they are because they aren't neckband style, they're literally the seashells that Ray Bradbury describes in Farenheit 451. For better or worse. They've been around for a long time now and we've forgotten that nothing like them existed in. the mainstream before they did. All the initial criticisms about them have evaporated, they have become normal as has their form factor. No neckbands or wires, the charge case juices them up and the battery on them definitely lasts all day, I've tried. If they had wires or a neckband then they simply wouldn't be what they are. If you want neckband style earbuds like you've descriibed there are plenty of options out there that existed before AirPods did.

Why would Apple make a TV when Samsung has that market fully cornered? In every way. What would be the point of competing with the company that makes the actual display panels that literally everyone uses? Apple can offer it's excellent software and they've done that, you can plug an Apple TV into any TV or, if your TV is 'smart' like all TVs nowadays, you can use the Apple TV app on your best in class TV. As well as the Youtube App, or the Netflix app, or the Prime app, or pretty much any service you want has a smart TV app really. What would anyone gain from Apple making a best in class TV?

None of these devices would cannibalize sales of any of Apple's products because they're all a terrible idea. If you want non-apple products then just buy them. They exist. All that stuff exists, just not made by Apple because those are inherently non-Apple ideas. Apple makes their devices for people who want their devices and everything that comes with their devices.

alililil 16 hours ago | parent | prev | next [-]

> This is maybe down more to the maturity of the category(/ies) than any fault of Apple's though.

LiDAR was cool.

They could buy Oura and let you write apps with programmable micro LEDs, and that would’ve been cool.

If iPhones had Star Wars style holographic projector, that’d be cool.

They could just be content with keeping the lights on without unnecessary UX changes that literally no one asked for, and that would be cool.

I’m still happy with Apple, but the problem is that they now perceive staying relevant is wasting battery on visuals and making the phone thinner. Those are recycled old-ass ideas. They need to find the new Jony Ives.

JKCalhoun 15 hours ago | parent | prev | next [-]

Agree. Revolutionary tech happens, perhaps, once a decade. Apple's though is their own biggest enemy because there is so much gravity for these big roll-outs they have a couple times a year (typically Macs and then Phones+).

That's a lot of hyped, flashy events between anything really Earth shattering.

Maybe we miss when Apple was boring and new machines just rolled out with little more than a press release and a spread in MacWorld magazine.

piskov 17 hours ago | parent | prev | next [-]

Any decent earbuds have replaceable cables with standard two-pin connectors

astrange 15 hours ago | parent [-]

Not good for exercise, it's heavy and has telephonic effects (walking/running sound transmit through the cable). Also ties you to the audio source.

Does anyone actually make wired headphones with ANC?

userbinator 15 hours ago | parent [-]

Look up "bullet MMCX IEMs". Plenty of options out there for cables too, some far less microphonic than others, and you can wear them over-ear to reduce that effect even more.

No ANC but they already isolate sound very well.

kjkjadksj 11 hours ago | parent | prev | next [-]

Apple has been notoriously crappy with cords. On my old 2012 macbook I went through 5 magsafes that just ablated themselves at the end to the point I'd get an electric shock or it would stop working entirely. Meanwhile the cables on my 30 year old game consoles are still fine while probably seeing more abuse. I'm really curious how this new magsafe cable is going to hold up. It is braided which seems promising, but no strain relief on the cable ends. At least you don't have to throw away the brick anymore when the cable goes.

markemer 12 hours ago | parent | prev [-]

Yeah, honestly, smartphones are a very mature category now. Only so much you can do with them. Same with laptops and desktops. Plenty of improvements to be made, but those yearly wow factors are just not coming back.

kjkjadksj 11 hours ago | parent [-]

Cheap and generous flash storage would make me wow and come back immediately and forget all sins. Somehow they never dangle that though. Blame iCloud drive subscription for perverting incentives I guess. Headphone jack coming back would have me camping outside the store for midnight release.