> Okay, but it's also possible to use high quality eggs and fancy chocolate in a box mix, so it's not necessarily a strict upgrade to go from scratch either?

Except the conversation is about Betty Crocker mixes, which are the very definition of built to cost.

Also for whatever reason when I've used the bougie organic box mixes, the results have been very middling. e.g. not baking, but I can make better pancakes from scratch than what comes out of a bag of Birch Benders.

Related, the bougie brands with higher quality ingredients tend to not use as fancy of chemistry in their mixes, so you get better ingredients but you don't get the advanced chemistry.